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New article!
How environmental regulations influence the fashion and footwear industry
We analyse how recycled rubber, EVA foam, polyurethane, leather and TR respond to the extreme summer heat in the sole of a shoe. A technical and comparative guide to choosing the ideal material based on requirements for durability, insulation, lightness and style.
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New article!
Soles with a memory: The hidden language in the pattern of your Tiresoul
Discover how to read the history of your soles and choose between the elegance of summer (V), the strength of winter (I2) or the iconic versatility of all four seasons (C and C2).
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New article!
From the tarmac to the catwalk: The evolution of biker style and the new industrial luxury
Fashion is no longer just about beauty; it’s about history and resilience. In this article, we explore how the biker aesthetic has evolved from garages to haute couture, transforming industrial materials into the new standard of sustainable luxury.
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Give a second life to a waste in an aesthetic and functional way, giving 40,000km to your shoes.