Foundation of TIRESOUL!

TIRESOUL offers footwear manufacturers an excellent alternative for their footwear: reused tyres.

November 7, 2025

TIRESOUL SL was constituted on June 2021 in Aia (Gipuzkoa) by two partners who saw in the combination of recycling and technology a great business opportunity in favor of the environment and the sustainability of our planet.

The idea consisted in recycling the tyres through a new innovative recycling process. Thanks to this process we can extract the tyre tread from the tyre in an accurate way, obtaining a 100% metal-free tyre rubber sheet, ready to be supplied to the sustainable fashion industry.

These recycled rubber sheets are mainly used to manufacture recycled soles for the footwear industry. Furthermore, TIRESOUL gives the opportunity to adapt the thickness between 2 and 10mm, so that not only is possible to manufacture any kind of footwear, sandals, boots, sneakers, etc, but also belts, bags and other fashion accessories.

The recycling method of TIRESOUL uses no thermal, chemical or shredding processes and rescues the tyre material in a clean way conserving all the optimum technical features of the original tyre. The obtained “outsole” maintains all the excellent properties of the tyre such as resistance, grip or durability, being 100% recycled material.

Besides, the energy consumption of the process is considerably smaller with regard to the manufacturing of conventional not recycled rubbers, diminishing the CO2 impact in the atmosphere.

In conclusion, TIRESOUL offers shoe manufacturers and excellent alternative for their footwear, the reused tyre; a material that is 100% recycled, sustainable, vegan and that conserves the superior features of the car tyre of origin.

TIRESOUL is committed to the reutilization of materials and circular economy applied to the fashion sector. It believes that a sustainable growth is possible and aims to contribute with the utilization of technology and innovation to achieve this goal.

Further Reading
Back to the Routine: Is It Time to Check Your Shoe Soles?
Inspecting and repairing the soles of office shoes, school footwear, sneakers, and boots before returning to daily routines prevents postural injuries and ensures maximum traction for the new season. Opting to resole with recycled rubber is the most economical and sustainable way to step into September with renewed, durable footwear.
Why Does Hot Asphalt Wear Down Shoe Soles More in Summer? The Science Behind Summer Abrasion
We explain how tarmac can reach temperatures of up to 65 °C in summer, causing sensitive soles such as EVA or TPU to soften and wear out quickly. We highlight recycled rubber as the most abrasion-resistant option for summer wear and offer practical tips on how to extend the life of your footwear.