February 27, 2026
Every year, millions of tyres reach the end of their useful life and end up in landfills or polluting rivers. In Europe alone, around 3 million tonnes are discarded, and in the United States, more than 250 million. This waste takes decades to degrade and can release toxic substances.
This problem presents an opportunity: giving tyres a new lease of life by recycling them into shoe soles. With TireSoul, used tyres are transformed into recycled rubber strips ready for artisans and brands to create durable and sustainable footwear.
Transforming tyres into soles
Each Tiresoul band undergoes a cleaning, selection and calibration process, allowing our customers to create durable, flexible soles that are ready for work. Thus, a tyre that would end up in a landfill is transformed into a shoe with history and character, ready to accompany footsteps for years to come.
Environmental and creative benefits
Reusing tyres reduces waste, saves resources and cuts emissions, promoting the circular economy. It also offers unique creative possibilities: varied thicknesses and textures, customised soles and exclusive finishes that reflect the history of the material.
How to get started
- Choose the right Tiresoul band based on thickness and texture.
- Cut and prepare the sole according to your design.
- Apply adhesive and pressure for a durable bond.
Each step creates quality footwear and contributes to a more sustainable world.
Join the change!
Discarded tyres are a huge environmental problem, but also an opportunity for innovation. With Tiresoul, they are transformed into durable, resistant soles with a history, taking conscious and sustainable steps with every pair of shoes.
